Wella - EIMI Rugged Texture 2.53 oz
$14.25/unitnew
Wella EIMI Rugged Texture is a matte paste that delivers strong definition and a textured, sculpted finish. The lightweight formula adds grip and separation without shine, making it ideal for modern, undone styles with natural movement. Sulfate-free and suitable for all hair types, this paste creates a rugged, lived-in texture that holds without stiffness. How to Use Warm a small amount between palms until pliable. Work through dry hair, focusing on mid-lengths and ends. Twist or tousle sections
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