Wholesale Top 40 — bulk beauty for resale
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Honey & Oats Cleansing Foam
Honey & Oats Cleansing Foam is our Wild Oats & Honey Facial Cleanser with honey fragrance oil added, designed as an exceptionally thin, versatile cleanser that can be filled into a bottle finished with either a foaming pump or disc cap. Depending on packaging format, it can be positioned for use on the hair, body, face, and hands, giving brands notable flexibility from a single concept. Its lightweight formula makes it especially attractive for brands exploring multi-use cleansing products with
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Honey Silk Conditioner
Honey Silk Conditioner is a rich, creamy conditioning base created from our amazing Mango Deep Conditioner, now reimagined with a warm honey scent for a soft, inviting sensory profile. It delivers the same indulgent conditioning experience as the original base while offering a seasonal fragrance direction that feels comforting, polished, and easy to merchandise across hair care collections. Its texture makes it well suited for brands looking to offer a conditioner that feels substantial, smoothi
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Rose Radiance Supreme Serum
The Rose Radiance Supreme Serum is NourishUs Naturals' beautiful complexion-focused formula built on a true rose water foundation and distinguished by the addition of Rose Absolute and Geranium Essential Oil, which lends an unmistakably luxurious, floral-botanical signature. Designed for brand owners who want to launch at a premium price point without extended development timelines, this ready-to-label serum base arrives with one of the most comprehensive botanical and functional ingredient deck
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Unscented Deep Conditioner
A deeply conditioning hair mask base formulated with a BTMS conditioning system (Cetearyl Alcohol, Behentrimonium Methosulfate), Banana Fruit Powder, Hydrolyzed Oat Protein, and Castor Seed Oil to deliver hair that looks and feels soft, smooth, and visibly healthier. Unlike a pre-scented base, this formula is fragrance-free as supplied, being the blank canvas of deep conditioners, purpose-built so brand owners can add any scent they choose and develop a signature fragrance from scratch. Sodium L
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Aloe Gel
A lightweight, water-based gel built on an Aloe Vera Leaf Juice foundation with Witch Hazel Water and Glycerin as supporting humectants. This unscented formula absorbs quickly, leaving skin feeling soft, hydrated, and smooth — never sticky or heavy. The Carbomer-gelled texture delivers a clean, modern application feel that works across a wide range of product categories. As one of NUN's best-selling bases, it is a proven foundation for brands building out gel-format skincare, after-sun care, or
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Arctic Blue Cooling Gel
A vibrant blue cooling gel base formulated with menthol crystals and an essential oil blend (pine scotch, spearmint, lemongrass, eucalyptus, peppermint, and white camphor) that delivers a pronounced cooling sensation on application. The gel is loaded with botanical extracts — including arnica flower, ivy gourd fruit, turmeric root, holy basil, seaweed, and rooibos-adjacent neem leaf and flower extracts — for a deep, story-rich ingredient deck. This is a high-impact base for brands targeting acti
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Basic Concentrate Cream
A high-viscosity cream concentrate engineered as the ultimate customization starting point — intentionally formulated with a minimal ingredient deck to give brand owners maximum flexibility in building finished products. The dense, lush texture can be used as-is for a simple, clean-label heavy cream, or blended with herbal infusions, essential oils, fragrance oils, botanicals, physical exfoliants, or other functional ingredients to create a wide range of product types. The carbomer and xanthan g
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Basic Lotion
A fast-absorbing, lightweight lotion base with a clean, minimal ingredient deck — one of the most customizable lotion foundations in the NourishUs Naturals catalog. Coconut oil and grape seed oil provide a balanced emollient profile that leaves skin feeling soft and hydrated without any greasy residue. Glycerin and aloe vera leaf juice round out the hydration system. This is the go-to base for brands that want maximum formulation freedom to build their own signature lotion, whether scented, enha
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Basic Ultra Thick Cream
A high-viscosity, richly emollient cream base built on a minimal, clean ingredient deck — water, coconut oil, emulsifying wax, and stearic acid — designed specifically for maximum customization flexibility. This is one of the most versatile base creams in the catalog, intended for brand owners who want a thick, luxurious canvas to build their own formulations around. The dense, smooth texture leaves skin feeling deeply moisturized and soft, while the intentionally simple formulation ensures broa
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Body & Linen Spray
A versatile, multi-use spray base formulated for application on both skin and fabrics. Built on a simple foundation of witch hazel water, aloe vera leaf juice, white willow bark extract, and tea tree essential oil, this base provides a clean, lightly botanical starting point that is designed to be customized with fragrance. The minimal ingredient deck and spray-ready viscosity make this an efficient base for brands looking to build a scented body mist, room spray, linen spray, or multi-purpose f
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Body & Bum Balm
A rich, anhydrous botanical balm that melts on contact with skin, delivering a soft, protective, and deeply conditioning feel. Built around a nourishing blend of Grape Seed Oil, Beeswax, Shea Butter, Jojoba Seed Oil, Rosehip Seed Oil, Meadowfoam Seed Oil, and Olive Oil, this balm provides a lasting emollient layer without feeling waxy or heavy. Calendula Flower Extract and Chamomile essential oils (Roman and German) contribute to a gentle, soothing aromatic and botanical profile. This base is de
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Clear Shampoo & Body Wash
A sulfate-free, clear-bodied shampoo and body wash base formulated with gentle surfactants — sodium lauryl sulfoacetate, cocamidopropyl betaine, and disodium laureth sulfosuccinate — for effective cleansing without stripping. The formulation includes rosehip seed oil, jojoba seed oil, hydrolyzed wheat protein, and panthenol (pro-vitamin B5), creating a wash that leaves hair and skin feeling conditioned, soft, and comfortable. Lavender and chamomile flower waters add a light, naturally derived sc
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Cucumber Facial Toner
A refreshing facial toner base built around pure Cucumber Distillate, delivering an unmistakable fresh-cucumber scent and a cool, clean skin feel that consumers immediately recognize and enjoy. The formula pairs Cucumber Water with Witch Hazel Water, Aloe Vera Leaf Juice, and Glycerin for a toner that leaves skin feeling balanced, lightly hydrated, and visibly refreshed. White Willow Bark Extract and Tea Tree Essential Oil round out the botanical profile. This is a proven, best-selling base — id
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Curl Enhancing Conditioner
A curl-specific conditioner base formulated for 3A to 4C curl patterns, built on a Behentrimonium Methosulfate conditioning system with Avocado Oil, Hydrolyzed Quinoa, Pomegranate Fruit Powder, and Daikon Seed Extract. The formula delivers long-lasting moisture retention and lightweight slip for easier detangling, while leaving curls looking defined, shiny, and bouncy. Preserved with a Caprylhydroxamic Acid and Glyceryl Caprylate system that supports paraben-free and clean-beauty claims — a best
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DMAE & MSM Cream
A premium facial cream base featuring DMAE Bitartrate and OptiMSM (Methylsulfonylmethane) as headline ingredients, supported by Coconut Oil, Jojoba Seed Oil, Meadowfoam Seed Oil, and Avocado Oil for a richly moisturized skin feel. Witch Hazel Water, Aloe Vera, and a trio of botanical extracts (Willow Bark, Rosemary, Neem) round out a formulation that looks and feels sophisticated on the ingredient label. The fragrance-free base is a strong foundation for brand owners targeting consumers interest
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Exotic Butter Cream
A multi-butter body cream base combining Shea, Cocoa, and Mango Butters in a rich, emollient formulation that leaves skin feeling deeply conditioned and luxuriously soft. Lightly pre-scented with Sweet Orange and Lavender Essential Oils, this base arrives ready to sell as-is or to build upon with additional fragrance and branding. Rose Water, Witch Hazel Water, and Aloe Vera Leaf Juice round out the formula with a conditioning, fresh-feeling application. This is a high-impact base for brands tar
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Goat Milk Lotion
A rich, fragrance-free lotion base formulated with Whole Dry Goat Milk, Honey, and a generous botanical lineup — giving brand owners a premium body lotion with a compelling ingredient story right out of the gate. The emulsion blends Coconut Oil, Grape Seed Oil, and Sweet Almond Oil for a conditioning lipid phase, while Witch Hazel Water, Rose Water, and Aloe Vera Leaf Juice contribute to a skin feel that is hydrated, soft, and comfortable. This is a best-selling base with strong appeal for brand
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Herbal Aloe & Shea Cream
A richly emollient body and face cream base built on a foundation of Shea Butter, Sunflower Seed Oil, and Soybean Oil, complemented by Aloe Vera Leaf Juice, Chamomile, and Calendula botanical extracts. This formula delivers a thick, cushioned texture that absorbs without leaving an oily residue — an ideal starting point for brand owners developing moisturizers for consumers seeking skin that looks and feels deeply conditioned. The fragrance-free base is ready for custom scenting or can be market
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Herbal Spa Shampoo
A gentle, botanical-rich cleansing base that lathers softly and rinses clean, formulated for brands building natural haircare, body wash, or dual-purpose shampoo-and-body lines. The surfactant system pairs Sodium C14-16 Olefin Sulfonate with Cocamidopropyl Betaine and Coco-Glucoside for a balanced, non-stripping clean, while Calendula Flower Extract, Chamomile Flower Extract, Kelp Extract, and Comfrey Leaf Extract deliver a genuinely botanical ingredient deck. Vitamin C Ester (Ascorbyl Palmitate
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Jojoba Spray Lotion
An ultra-lightweight lotion base engineered for spray application, delivering fast, even coverage without heaviness or greasiness. Jojoba seed oil anchors the formula — valued for its close resemblance to the skin's own lipid composition — while coconut oil, sunflower seed oil, and glycerin round out a hydrating, skin-compatible emollient blend. Rose flower water and witch hazel water contribute to a refined aqueous phase. This base is a strong opportunity for brands looking to offer a modern, c
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Leave-In Detangler Spray
This fragrance-free leave-in detangler spray is a lightweight conditioning base designed to improve manageability and reduce the appearance of frizz across all hair textures and lengths. Built on meadowfoam seed oil, hydrolyzed wheat protein, and pro-vitamin B5, the formula deposits a light conditioning film that helps hair feel softer, look smoother, and comb through with less resistance. For brand owners in the hair care space, this is a proven, high-demand product format with a fragrance-free
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Mango Deep Conditioner
A deeply conditioning hair mask base formulated with Behentrimonium Methosulfate, Banana Fruit Powder, Hydrolyzed Oat Protein, and Castor Seed Oil to deliver hair that looks and feels soft, nourished, and visibly healthier. The formula carries a mango-forward scent profile already built in, giving brand owners a ready-to-label deep conditioner with tropical, feel-good positioning. Preserved with a gentle Caprylhydroxamic Acid and Glyceryl Caprylate system that supports clean-beauty claims. Inter
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Moisturizing Conditioner
A versatile, all-hair-type conditioner base formulated with Hydrolyzed Wheat Protein, Panthenol (Pro-Vitamin B5), Rosehip Seed Oil, and soothing Lavender and Chamomile flower waters. The formula is designed to leave hair feeling soft, looking shiny, and appearing healthier after every use — a reliable foundation for brand owners building daily-use haircare lines. The balanced conditioning system works across straight, wavy, and curly hair types, making it a strong base for broad-market positioni
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Muscle Gel
A sensory-rich body gel delivering a distinctive cold-to-warm sensation through a carefully calibrated blend of Menthol, Peppermint, White Camphor, and Capsicum Oleoresin. The Carbomer-based gel has a smooth, velvety consistency that applies evenly, absorbs effectively, and leaves skin feeling conditioned — not greasy. Meadowfoam Seed Oil, Witch Hazel Water, and Aloe Vera Leaf Juice contribute to a comfortable, hydrated skin feel. An extensive essential oil complex (25+ oils including Eucalyptus
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Niacinamide Facial Serum
A lightweight, lotion-like facial serum base built around a 5% niacinamide (vitamin B3) concentration — one of the most in-demand cosmetic ingredients in today's skincare market. The formula pairs niacinamide with sodium hyaluronate and avocado oil to deliver a serum that helps improve the skin's moisturized feel and promotes a smoother, more radiant-looking complexion. Fragrance-free, preserved, and ready for private labeling, this serum is a proven top seller and a natural anchor SKU for any f
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Olive & Green Tea Lotion
A lightweight, fast-absorbing lotion base built on an olive-derived emulsifying system (sorbitan olivate, cetearyl olivate) and formulated with olive oil, coconut oil, green tea extract, and aloe vera leaf juice. This fragrance-free base is engineered for quick absorption and long-lasting moisture without a heavy or greasy feel, making it one of the most versatile lotion bases in the catalog. The clean, short ingredient deck and olive-based emulsification meet demanding quality standards while s
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Pumpkin Mask
A richly pigmented, spice-infused facial mask base built around real pumpkin puree and a supporting blend of glycolic acid, vitamin C (ascorbic acid), and warming botanical spices — cinnamon, ginger root, nutmeg, allspice, clove, and cardamom. This mask delivers a sensory-rich experience: skin feels warm and invigorated during use and looks visibly brighter, smoother, and refreshed after removal. The natural pumpkin base provides an opaque, dark orange to orangey-brown appearance with visible sp
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Rosehip & Hibiscus Facial Serum
A lightweight, fast-absorbing facial serum base built around Rosehip Seed Oil, Hibiscus Flower Extract, and a multi-vitamin complex including Niacinamide (Vitamin B3), Ascorbyl Palmitate (Vitamin C Ester), Beta-Carotene (Provitamin A), and Panthenol (Pro-Vitamin B5). The DMAE Bitartrate and MSM inclusions add formulation distinction, while the fragrance-free base leaves skin looking bright, smooth, and refreshed. This is one of NourishUs Naturals' best-selling serum bases — a proven performer fo
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Rosewater Cream
A rich, botanically anchored cream base built around Rosa Damascena flower water, designed for brands targeting consumers who prefer skin that looks and feels soft, hydrated, and pampered. This emulsion pairs rosewater with coconut oil and jojoba seed oil for a cushioned, moisture-forward skin feel, while glycerin and aloe draw in additional hydration. With its elegant texture and naturally floral character, this base is well-suited for private label facial creams, body creams, or specialty mois
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Rosewater Facial Toner
A beautifully simple facial toner base built around Lebanese rose flower water, delivering a natural, freshly floral scent and a hydrating, conditioning feel on skin. The short ingredient deck — rose water, glycerin, and aloe vera leaf juice — keeps the focus on simplicity and elegance, making this an ideal base for brands that want to lead with a clean, recognizable hero ingredient. This is a proven, high-demand formulation for brand owners building facial toners, mists, or prep-step skincare p
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Shea Butter Cream
A dense, butter-forward cream base anchored by a generous Shea Butter load and supported by Jojoba Seed Oil, Evening Primrose Oil, and Aloe Vera — delivering the kind of rich, luxurious skin feel that consumers associate with premium body butters and intensive moisturizers. The fragrance-free formula includes Witch Hazel Water and Panthenol (Pro-Vitamin B5) for a finish that feels conditioned without heaviness. This is a proven, high-demand base for brand owners building body care lines, intensi
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Simple Body Wash
A minimalist, sulfate-free body wash base built on Decyl Glucoside and Cocamidopropyl Betaine — two mild, plant-derived surfactants that cleanse without stripping the skin's comfortable feel. With Hydrolyzed Wheat Protein and Panthenol (Pro-Vitamin B5) for a conditioned finish, and a deliberately short ingredient list, this fragrance-free base is purpose-built for brand owners who need maximum customization flexibility. It doubles as a shampoo base, making it a strong foundation for multi-use wa
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Simple Cucumber & Cranberry Gel
A best-selling, lightweight gel base featuring Cucumber Distillate and Cranberry Seed Oil — an ingredient pairing that delivers a crisp, cool sensory experience with a naturally-derived fatty acid profile (Omega-3 and Omega-6). Built on an Aloe Leaf Juice foundation with Hydroxyethyl Cellulose as the gelling agent, this formula absorbs quickly, feels clean on the skin, and carries the recognizable fresh aroma of cucumber. Its versatility is a key asset: brand owners can position it as a face mas
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Simple Gel Facial Cleanser
A sulfate-free gel cleanser base formulated with mild, plant-derived surfactants for brands serving normal-to-combination skin consumers. Decyl Glucoside and Cocamidopropyl Betaine deliver a clean rinse without the tight, stripped feeling associated with harsher cleansing systems, while Provitamin B5 (Panthenol) and Glycerin leave skin feeling refreshed and lightly hydrated post-wash. The transparent gel texture, minimal ingredient deck, and fragrance-free profile make this an exceptionally vers
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Simple Lotion
A smooth, consistently viscous lotion base engineered to deliver the elegant texture and quick absorption you would expect from a carbomer/TEA-thickened formula — but without carbomer or triethanolamine in the ingredient deck. Hydroxyethylcellulose provides the thickening system, resulting in a lotion with a super-smooth glide, reliable viscosity, and a non-greasy finish. Coconut oil, glycerin, and aloe vera leaf juice handle the emollient and hydration duties. This is a highly customizable base
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Simple MSM Muscle Cream
A velvety, medium-weight body cream featuring locally-sourced OptiMSM (Methylsulfonylmethane) as its signature ingredient, paired with a proprietary essential oil blend designed to deliver a sensory experience of aromatic warmth and comfort. The cream spreads easily and absorbs without greasy residue, leaving skin feeling soft, conditioned, and supple. Coconut Oil and Aloe Vera Leaf Juice contribute to a hydrating, smooth skin feel. This is a strong base for brands building massage, body care, o
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Soothing Lotion
A lightweight, fast-absorbing lotion base built for brands targeting consumers whose skin tends to feel sensitive, dry, or easily upset. The emulsion pairs Coconut Oil and Jojoba Seed Oil with Aloe Vera Leaf Juice and Witch Hazel Water, delivering a finish that feels soft and refreshed without heaviness. White Willow Bark Extract and Rosemary Leaf Extract are included as botanical formulation choices that contribute to the base's gentle, skin-conditioning character. Fragrance-free as supplied, t
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Supreme Facial Serum
A premium, multi-vitamin facial serum base with one of the most comprehensive ingredient decks in the NourishUs Naturals catalog. Formulated with Coenzyme Q10, Vitamin C (Magnesium Ascorbyl Phosphate), Vitamin A (Provitamin A and Vitamin A Palmitate), Vitamin B3 (Niacinamide), Provitamin B5 (Panthenol), Vitamin E (Tocopherol), DMAE, Alpha Lipoic Acid, and Hyaluronic Acid — this serum delivers a formulation profile that brand owners can market with confidence to consumers seeking skin that looks
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Ultimate Facial Serum
A multi-vitamin facial serum base formulated with an extensive roster of functional ingredients — Coenzyme Q10, DMAE Bitartrate, Alpha Lipoic Acid, Beta-Carotene, Vitamin A Palmitate, Vitamin C Ester (Ascorbyl Palmitate), Vitamin B3 (Niacinamide), Provitamin B5 (Panthenol), and Vitamin E (Tocopherol) — for brands serving consumers who want skin that looks visibly radiant, feels firm, and appears more youthful. Meadowfoam Seed Oil and Rose Flower Water create a light, easily absorbed vehicle that
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Under Eye Nourishing Cream
A richly emollient cream base formulated with a curated blend of skin-compatible oils — grape seed, jojoba seed, evening primrose, and sunflower seed — designed for the delicate skin around the eyes but versatile enough for face, neck, and beyond. The lightweight yet nourishing texture delivers a soft, cushioned feel without heaviness, making it a strong foundation for brands building eye creams, intensive facial creams, or targeted moisturizers for consumers whose skin tends to feel delicate or
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Vitamin C Cream
A Vitamin C-forward facial cream base formulated with Ascorbyl Palmitate (a stable Vitamin C ester), Coconut Oil, and a berry-botanical complex of Blueberry, Cranberry, Red Raspberry Seed Oil, and Rosehip Seed Oil. Green Clay (Montmorillonite) adds textural interest and a detoxifying appearance story, while Aloe Vera and Glycerin keep the finish light, smooth, and comfortable. This fragrance-free base gives brand owners a proven, customer-favorite cream with strong Vitamin C positioning and a be
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Wild Oats & Honey Facial Cleanser
A gentle, honey-enriched facial cleanser base formulated with mild plant-derived surfactants (Sodium Coco-Glucoside Tartrate, Cocamidopropyl Betaine, Disodium Coco-Glucoside Citrate) for brands serving consumers who want a soft, nourishing cleanse without tightness or irritation. Honey, Oatstraw Extract, and Lavender Flower Water anchor the formulation with a comforting, botanical-forward identity, while Aloe Vera Leaf Juice, Hydrolyzed Wheat Protein, Provitamin B5, and Vitamin E add conditionin