Wholesale Joico — bulk beauty for resale
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Joico - Blonde Life Violet Shampoo - 300 ml / 10.1 oz
Joico Blonde Life Violet Shampoo lifts away dirt and oil while keeping blonde hair bright and luminous. This sulfate-free formula produces a rich lather that cleanses gently, leaving strands soft, smooth, and radiant. SmartRelease Technology works continuously to protect against daily styling and environmental damage. Monoi Oil fights frizz and boosts shine, while Tamanu Oil deeply hydrates and prevents brittleness. Arginine, a naturally occurring amino acid, strengthens and rebuilds hair from w
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Joico - K-Pak Restructuring Duo Set: Shampoo 10.1 oz + Conditioner 8.5 oz
Joico K-Pak Restructuring Duo delivers intensive repair for damaged hair. This professional shampoo and conditioner set targets weak areas with a Bio-Advanced Peptide Complex, rebuilding strength from within. The Keratin Silicone Complex locks in moisture and seals the cuticle, leaving hair smooth, resilient, and manageable. This lightweight yet nourishing system suits all hair types. It restores softness, prevents tangles, and delivers a polished, healthy finish. Each use brings visible improve
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Joico - Moisture Recovery Duo Set: Shampoo 10.1 oz + Conditioner 8.5 oz
Joico Moisture Recovery Duo delivers 24-hour hydration to transform dry, coarse hair into silky, manageable strands. Enriched with Jojoba Oil, this restorative set gently cleanses while replenishing lost moisture, taming frizz, and restoring elasticity. The shampoo lifts away buildup without stripping natural oils, while the conditioner deeply nourishes and detangles for a soft, radiant finish. This professional-grade duo helps reduce breakage and enhance shine, leaving thick or dry hair feeling
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Joico - Scalp Vitality 3 Pc Set + Free Scalp Brush
Joico Scalp Vitality 3 Pc Set brings clinical-grade scalp care into your routine with a balanced approach inspired by skincare. This collection works to preserve the scalp's protective barrier, reducing dryness, irritation, and flaking while supporting healthier hair growth from the root. Each formula gently cleanses, exfoliates, and replenishes without stripping or overloading. The set includes a refreshing shampoo, a foaming exfoliating scrub, and a lightweight replenishing essence, plus a com
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Joico - YouthLock Duo Set: Shampoo 10.1 oz + Conditioner 8.5 oz
Joico YouthLock Duo Set revives mature hair with collagen-infused formulas that restore bounce, shine, and manageability. The gentle shampoo cleanses while nourishing, and the rich conditioner detangles and strengthens. Together, they improve elasticity, lock in hydration, and protect against daily styling stress. Formulated with collagen, buriti oil, and SmartRelease Technology, this duo transforms dull, brittle strands into soft, resilient hair full of youthful vitality. Ideal for all hair typ
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JOICO BODY LUXE ROOT LIFT 10.2 OZ 42750
Joico Body Luxe Root Lift Body Luxe This unique volumizing and thickening line targets fine, limp hair by actually increasing the diameter of each hair fiber without added weight. Joico`s exclusive Oat Protein Complex contains hydrolyzed oat protein to thicken hair and oat amino acids to protect against damage. Body Luxe Root Lift Designed for: volumizing Benefits: This volume boosting spray with a directional-delivery system is applied at the roots to provide extra lift, volume, body and bounce
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JOICO BODY LUXE THICKENING SHAMPOO 10.1 OZ 43620
Joico Body Luxe Thickening Shampoo Body Luxe This unique volumizing and thickening line targets fine, limp hair by actually increasing the diameter of each hair fiber without added weight. Joico`s exclusive Oat Protein Complex contains hydrolyzed oat protein to thicken hair and oat amino acids to protect against damage. Body Luxe Thickening Shampoo Designed for: fine, limp hair Benefits: This luxuriously rich shampoo thickens with Oat Protein Complex while gently cleansing hair. Hair looks and f
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JOICO BODY LUXE THICKENING CONDITIONER 10.1 OZ 43621
Joico Body Luxe Thickening Conditioner Body Luxe This unique volumizing and thickening line targets fine, limp hair by actually increasing the diameter of each hair fiber without added weight. Joico`s exclusive Oat Protein Complex contains hydrolyzed oat protein to thicken hair and oat amino acids to protect against damage. Body Luxe Thickening Conditioner Designed for: fine, limp hair Benefits: This luxuriously rich conditioner thickens with Oat Protein Complex while protecting the hair with Qu
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JOICO COLOR ENDURE VIOLET CONDITIONER 10.1 OZ 43958
Joico Color Endure Violet Conditioner Color Endure Violet Conditioner Designed for: toning blonde or gray hair Benefits: Contains a balanced level of violet dye to reinforce tonign and seal the cuticle. Ideal for daily use. Maintains cool blonde tones and neutralize brassy tones. Brightens highlighted/high-lift blonde or gray hair that has faded or yellowed due to oxidation. NEW: Color Endure Product Line Color Endure takes color preservation one step further with Joico`s exclusive Multi-Spectru
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JOICO JOIMIST HAIR SPRAY FIRM 9.1 OZ
Joico JoiMist Hair Spray Firm JoiMist Firm Formerly: JOIMIST FIRM Maximum Hold Finishing Spray Designed for: spray finish Benefits: This firm-hold aerosol spray locks in finished style for all-day hold and support. UV protectants protect against daily environmental stress. An excellent humidity-resistant firm-hold spray that maintains hairs shape throughout the day. Joico JoiMist Hair Spray Firm
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JOICO SMOOTH CURE CONDITIONER 10.1 OZ
Joico Smooth Cure Conditioner PURPOSE: Ultra moisturizing, sulfate-free conditioner reduces frizz leaving hair dramatically soft, smooth, and more manageable. RECOMMENDED FOR: Curly/frizzy/coarse hair. INSTRUCTIONS FOR USE: Apply to damp hair. Leave in for 1 minute. Rinse. END RESULT: When used as a complete system, Smooth Cure: •Leaves hair smooth for up to 72 hours •Reduces frizz by 79% •Provides 24-hour high humidity protection Joico Smooth Cure Conditioner
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JOICO POWER SPRAY FAST DRY FINISHING SPRAY 9 OZ
Joico Power Spray Finishing Spray Sick of sprays causing stiff, sticky strands? Ditch the tacky stuff and grab a can of Joico Power Spray Fast-Drying Finishing Spray. Its an ultimate hold hairspray with the latest in technology that delivers the power you need with the flexibility you likeand works just as fast as you do! Stylists crave a spray that provides an exceptional hold, a natural feel and has the power of restyleability. Power Sprays innovative AquaLastik technology does just that, and
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JOICO INSTANT REFRESH DRY SHAMPOO 6.2 OZ
Joico Instant Refresh Dry Shampoo 6.2 oz Seawater adds thick, tousled texture and body to hair. Adds light to medium hold with a matte finish. Algae Extract adds and retains moisture in hair. Ideal for all hair types and lengths. Joico Instant Refresh Dry Shampoo 6.2 oz
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JOICO POWER GEL SCULPTING GEL 8.5 OZ
Joico Power Gel 8.5 oz Provides excellent support, control and shine for styling without flaking. UV protectants condition and protect against daily environmental stress. Maximum styling control, body and shine to support hard-to-hold hair. Joico Power Gel 8.5 oz
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JOICO POWER WHIP FOAM 10.2 OZ
Joico Power Whip 10.2 oz This non-aerosol, firm-holding finishing spray provides a humidity-resistant hold in any climate. UV protectants and panthenol provide shine and a barrier against the environment. Maximum hold for all hair types and styles. Joico Power Whip 10.2 oz
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Joico Ironclad Thermal Protectant Spray 7 oz
Joico Ironclad Thermal Protectant Spray 7 oz We know that it can take great styling tools to get your hair looking just the way you like it; yet we also know that exposure to these thermal gizmos can do a drying, damaging number on your tresses. Which is why you’ll feel oh-so-safe with this bodyguard of styling sprays: IRONCLAD creates a seriously protective barrier between heat and hair, while it zaps frizz and static for a full 72 hours. How’s that for security? Perfect choice for all hair typ
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Joico Heat Set Blowout Perfecting Creme 5.1 oz
Joico Heat Set Blowout Perfecting Creme 5.1 oz People pay mega dollars for the perfect blowout; but we think you should also be able to nail the maneuver at home without the help of a pro. And that’s exactly why we’ve put all the tricks of a good blow dry into a single, brilliant styling product: This all-in-one, Level 3-hold crème reduces your drying time, detangles and defrizzes the friskiest of strands; offers heat protection up to 450 degrees; plus, it layers easily with other styling produc
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Joico Flip Turn Volumizing Finishing Spray 9 oz
Joico Flip Turn Volumizing Finishing Spray 9 oz It’s the Olympics of hair maneuvers. We’re talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made the move ten times better with the most exciting styling spray you’ll ever get your hands into: Spritz your locks upside-down, sideways, backwards… however and wherever you need a hit of texture and volume. Our innovatively-designed nozzle super-charges hair with big-time body from any angle; the Level 10
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Joico JoiGel Medium Hold Styling Gel 8.5 oz
Joico JoiGel Medium Hold Styling Gel 8.5 oz You want hold. You want shine. You want pliability and movement. But you don’t want someone saying, “Hey, you’ve got product in your hair.” Which is exactly why you will adore our right-in-the-middle Styling Gel, designed to deliver just the right stuff–plus moisture, body, and volume–in one fell swoop. Perfect choice for: All hair types that need moderate control without stiffness (it loves layers, and craves curls). Here’s how: Apply a small amount t
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Joico Color Balance Blue Conditioner 10.1 oz
Joico Color Balance Blue Conditioner 10.1 oz Color Balance Blue shampoo and conditioner to neutralize brassy/orange tones in lighten/highlighted naturally dark brunette hair. Thanks to a perfect dose of tone-correcting blue pigments and our color-protecting Multi-Spectrum Defense Complex, Color Balance Blue instantly neutralizes those unsightly brassy /orange tones, while preserving hair color up to 18 washes for 6 to 8 weeks. - Instantly neutralizes unwanted brassy/orange tones in lightened nat
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Joico Color Balance Blue Shampoo 10.1 oz
Joico Color Balance Blue Shampoo 10.1 oz Color Balance Blue shampoo and conditioner to neutralize brassy/orange tones in lighten/highlighted naturally dark brunette hair. Thanks to a perfect dose of tone-correcting blue pigments and our color-protecting Multi-Spectrum Defense Complex, Color Balance Blue instantly neutralizes those unsightly brassy /orange tones, while preserving hair color up to 18 washes for 6 to 8 weeks., - Instantly neutralizes unwanted brassy/orange tones in lightened natura
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Joico Color Infuse Red Shampoo 10.1 oz
Joico Color Infuse Red Shampoo 10.1 oz Red hair color fades faster than any other shade. This new care system, specially formulated for red heads, gently cleanses and moisturizes while depositing color refreshing pigments. The Multi-Spectrum Defense Complex™ fights both physical and environmental factors that cause color fading and tonal change. Reds instantly appear brighter and more luminous. MULTI-SPECTRUM DEFENSE COMPLEX™ A fade-defying blend of green tea extract, anti-oxidants, and UV prote
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Joico Color Infuse Brown Shampoo 10.1 oz
Joico Color Infuse Brown Shampoo 10.1 oz For all you brunettes, think of Color Infuse Brown Shampoo and Conditioner as the ultimate dessert for your rich brunette hair. It takes those sweet, golden, honeyed highlights and serves them up with a serious dose of shine and depth. Color Infuse Brown is formulated specifically to make sure brunettes stay rich - no more dull-brown doldrums here! This won't cover highlights, instead it enhances warm tones, golden and honey hues, on light and medium brun
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Joico Color Infuse Copper Conditioner 10.1 oz
Joico Color Infuse Copper Conditioner 10.1 oz For you ""auburn-ettes"" - don't let that ginger get away! Lock in those fiery russet, auburn, and reddish-blonde tones with Color Infuse Copper Shampoo and Conditioner, a brilliantly formulated cleanser and moisturizer that restore spicy heat, intensity, and luster to any shade that shows its metal. Color Infuse Copper, is just right for those rich auburn and ginger beauties! No more fading copper tones that turn to a dull and withering gold. Spice
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Joico Color Infuse Copper Shampoo 10.1 oz
Joico Color Infuse Copper Shampoo 10.1 oz For you ""auburn-ettes"" - don't let that ginger get away! Lock in those fiery russet, auburn, and reddish-blonde tones with Color Infuse Copper Shampoo and Conditioner, a brilliantly formulated cleanser and moisturizer that restore spicy heat, intensity, and luster to any shade that shows its metal. Color Infuse Copper, is just right for those rich auburn and ginger beauties! No more fading copper tones that turn to a dull and withering gold. Spice up t
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Joico Moisture Co Wash Whipped Cleansing Conditioner 8.5 oz
Joico Moisture Co Wash Whipped Cleansing Conditioner 8.5 oz Just when you thought you couldn’t add one more thing to your calendar, we figured out a way to take something off. With one-stop washing, Moisture Co+Wash not only merges shampoo and conditioner into a conveniently single maneuver, but actually infuses dry, brittle hair with the kind of nourishing ingredients you normally get from a deep-conditioning treatment. Plus, we threw in a cool dispensing system that puts a dollop of this sulfa
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Joico Lumishine 10 Volume Creme Developer 32 oz
Joico Lumishine 10 Volume Creme Developer 32 oz 10 Volume (3%) Crème Developer activates the exclusive ArgiPlex technology in Joico LumiShine Permanent Crème Color
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Joico Lumishine 20 Volume Creme Developer
Joico Lumishine 20 Volume Creme Developer 20 Volume (6%) Crème Developer activates the exclusive ArgiPlex technology in Joico LumiShine Permanent Crème Color.
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Joico Lumishine 30 Volume Creme Developer 32 oz
Joico Lumishine 30 Volume Creme Developer 32 oz 30 Volume (9%) Crème Developer activates the exclusive ArgiPlex technology in Joico LumiShine Permanent Crème Color.
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Joico Lumishine 40 Volume Creme Developer 32 oz
Joico Lumishine 40 Volume Creme Developer 32 oz 40 Volume (12%) Crème Developer activates the exclusive ArgiPlex technology in Joico LumiShine Permanent Crème Color.
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Joico Lumishine 5 Volume Creme Developer
Joico Lumishine 5 Volume Creme Developer 5 Volume (1.5%) Crème Developer activates the exclusive ArgiPlex technology in Joico LumiShine Demi-Permanent Liquid Color.
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Joico Beach Shake Texture Finisher 6.92 oz
Joico Beach Shake Texture Finisher 6.92 oz Beach Shake Texturizing Finisher Get that natural, sexy surf look you love! Imagine glam, beachy texture, satin hydration, and perfectly ‘imperfect’ separation in a single, transformative spray. That’s what you get with touchable Beach Shake —the ultimate vacation from texturizers that leave behind a dry, salty finish.
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Joico Blonde Life 20 Volume Coconut Oil Developer 32 oz
Joico Blonde Life 20 Volume Coconut Oil Developer 32 oz Mix some Coconut Oil into the blonding process with three New Blonde Life Developers formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated. Our creamy, Coconut Oil-enriched Blonde Life Developers in 5, 20, and 40 Volumes - work in tandem with our Blonde Life lighteners and toners to add the little extra care hair needs while being lifted to new heights. Benefits: Formulated with coc
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Joico Blonde Life 40 Volume Coconut Oil Developer 32 oz
Joico Blonde Life 40 Volume Coconut Oil Developer 32 oz Mix some Coconut Oil into the blonding process with three New Blonde Life Developers formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated. Our creamy, Coconut Oil-enriched Blonde Life Developers in 5, 20, and 40 Volume-work in tandem with our Blonde Life lighteners and toners to add the little extra care hair needs while being lifted to new heights. Benefits: Formulated with coconu
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Joico Blonde Life 5 Volume Coconut Oil Developer 32 oz
Joico Blonde Life 5 Volume Coconut Oil Developer 32 oz Mix some Coconut Oil into the blonding process with three New Blonde Life Developers formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated. Our creamy, Coconut Oil-enriched Blonde Life Developers in 5, 20, and 40 Volume-work in tandem with our Blonde Life lighteners and toners to add the little extra care hair needs while being lifted to new heights. Benefits: Formulated with coconut
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Joico Blonde Life Balayage Lightener 8 oz
Joico Blonde Life Balayage Lightener 8 oz What it is: No more having to choose between lift and creative freedom. We've teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair to 7+ levels in a single application. With our soft clay formula that provides powerful lift, and stays put throughout painting and processing, balayage and freehand painting techniques become stunningly simple and speedy art forms to mas
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Joico Blonde Life Blonde Strong Detangler 6.7 oz
Joico Blonde Life Blonde Strong Detangler Detangles and leaves fragile strands feeling hydrated Helps prevent and mend split ends* Strengthens hair, making it resistant to breakage** Keeps blonde hair feeling soft and looking bright 72 hours of frizz-fighting humidity protection † Protects from damaging UV and heat up to 450° F/ 232° C †† Certified PETA Global Animal Test–Free
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Joico Blonde Life Brilliant Glow Oil 3.4 oz
Joico Blonde Life Brilliant Glow Oil 3.4 oz Just a drop or two of Joico Brilliant Glow Brightening Oil, and you'll instantly experience extraordinary, crystal-clear shine, free of frizz, and silky - smooth strands that are protected and nourished. Benefits: Keeps blondes bright and on-tone for up to 8 weeks Nourishes and strengthens lightened blonde hair Softer, shinier, hydrated hair Makes blonde hair appear brighter than ever 2x more shine for extraordinary illumination Won't stain even the pa
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Joico Blonde Life Color Enhancing Masque Champagne Rose 5.1 oz
Joico Blonde Life Color Enhancing Masque Champagne Rose 5.1 oz Packing a two-in-one punch, Blonde Life Enhancing Masques deliver hydration to highlighted strands, while restoring and maintaining fresh-from-the-salon blonde tones. With results you can see and feel, these cool, icy, and rosy blonde get you back on track in a single application. Benefits: Reduces breakage Helps detangle beautifully Reduces brassiness and yellow tones How to Use: Apply to clean, damp hair. Comb through evenly. Leave
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Joico Blonde Life Color Enhancing Masque Silver 5.1 oz
Joico Blonde Life Color Enhancing Masque Silver 5.1 oz Packing a two-in-one punch, Blonde Life Enhancing Masques deliver hydration to highlighted strands, while restoring and maintaining fresh-from-the-salon blonde tones. With results you can see and feel, these cool, icy, and rosy blonde get you back on track in a single application. Benefits: Reduces brassiness and yellow tones Reduces breakage Helps detangle beautifully How to Use: Apply to clean, damp hair. Comb through evenly. Leave on for
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Joico Blonde Life Color Enhancing Masque Violet 5.1 oz
Joico Blonde Life Color Enhancing Masque Violet 5.1 oz Time for a treatment that embraces your shade of blonde! Joico Blonde Life Color Enhancing Masque in Violet helps refresh your unique blonde tone by neutralizing unwanted warmth. Feel the luxurious transformation and watch your 'do stay true for up to three washes. Benefits: Reduces breakage Reduces brassiness and yellow tones Helps detangle beautifully How to Use: Apply to clean, damp hair. Comb through evenly. Leave on for 5 minutes. Rinse
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Joico Blonde Life Conditioner
Joico Blonde Life Conditioner BRIGHTENING CONDITIONER for illuminating hydration & softness Forget those dense, overly heavy moisturizing treatments designed for bleach blondes. We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over. What D
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Joico Blonde Life Creme Lightener 8.5 oz
Joico Blonde Life Creme Lightener 8.5 oz When you want to go beautifully blonde-and go there fast-new Blonde Life creme Lightener turns up the power and rockets you to bombshell status in no time flat. With bond- building Arginine and moisture-locking exotic oils, Joico's fastest lifting creme lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away. Features: Achieve up to 9+ levels of lift in a flash Reduce breakage by 77% in one treatment Strengthen
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Joico Blonde Life Demi Gloss 2 oz
Joico Blonde Life Demi Gloss Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system-allowing you to tone and customize pre-lightened hair with seven stunning shades you can mix and match to your client's needs. Features: One formula tones, glazes, & glosses. Helps refresh dull, brassy blondes Leaves hair looking luminous and shiny Intermixable shades for customizable results in one step Ideal viscosity for drip-free bottle application Ammonia-free formula How
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Joico Blonde Life Holiday Duo
Joico Blonde Life Holiday Duo Blonde Life Brightening Shampoo: Joico Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine. Blonde Life Brightening Conditioner: Joico Blonde Life Brightening Conditioner is an ultra-nourishing conditioner that instantly detangles and renews for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.
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Joico Blonde Life Lightening Powder
Joico Blonde Life Lightening Powder We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created BLONDE LIFE™: a lightening and brightening system just for blondes... and those who want to be lifted to new heights without sacrificing hair’s shine or condition. Joico Blonde Life Lightening Powderis perfect for highlights, on-scalp lightening, for extreme lifting and quick lift. - Up to 9+ le
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Joico Blonde Life Masque
Joico Blonde Life Masque Blonde Life Brightening Masque to intensely hydrate, detox and illuminate. Masques are for hiding things...but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy...just on-tone, crystal- clear perfection here
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Joico Blonde Life Shampoo
Joico Blonde Life Brightening Shampoo Joico Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength and softness. Benefits: Gently Cleanses for Bright Blondes Keeps Hair On-tone up to 8 Weeks Nourishes and Strengthens Blonde Hair Leaves Hair Soft and Shiny Hydrates for Healthy Glow How to Use: Apply to wet hair, lather and rinse.
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Joico Blonde Life Silver Lightener 16 oz
Joico Blonde Life Silver Lightener 16 oz Get ready to 'steel' the spotlight with new Blonde Life SilverLight Lightening Powder that helps prime hair while processing to prepare for on-trend cool blondes. This cool-as-can-be formula is designed to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life. Features: Builds bonds for strong blondes Does not transfer when rinsing Protects hair and reduces styling breakage Strengthen
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Joico Blonde Life Toner
Joico Blonde Life Toner 5 minutes or less! That's all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Creme Toners-a swift, powerful way to make your mark on pre-lightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, Go for solo shades or intermix this gleam team makes brass a thing of the past. Features: The ultimate timesaver, delivering instant toning in 5 minutes or less Sand, silver, and violet can be intermixed to customize ton
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Joico Blonde Life Violet Conditioner
Joico Blonde Life Violet Conditioner Blonde Life Violet Conditioner is lightweight enough for frequent use; but takes a heavy hand to those unwanted yellow tones. Benefits: Nourishes and protects fragile blonde hair. Instantly cools brassy tones and brightens cool blonde hair. Helps maintain hair's health and shine. Provides incredible slip and detangling. How to Use: Apply to clean, damp hair. Leave in 1-3 minutes. Rinse. Use 2-3 times per week.
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Joico Blonde Life Violet Shampoo
Joico Blonde Life Violet Shampoo You'll never lose your cool with Blonde Life Violet Shampoo-a brilliant, brass-neutralizing cleanser, that instantly banishes undesirable yellow tones. Benefits: Instantly cool brassy tones and brighten cool blonde hair. Nourish and protect fragile or damaged blonde hair. How to Use: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Conditioner. Use 2-3 times per week.
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Joico Body Shake Texturizing Finisher
Joico Body Shake Texturizing Finisher Body Shake Texturizing Finisher Touchable volume & hold with a plush, velvety finish! There’s nothing like the plush, airy, bombshell volume of Body Shake –the buildable spray that’s never stiff or sticky. Delivering a bouncy, plush finish and the freedom to touch and retouch, you’ll get fullness and fluid movement in one unique texturizer.
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Joico Color Balance Purple Conditioner
Joico Color Balance Purple Conditioner Preserve blonde hair's vibrancy in the most majestic way with our royal-purple conditioner, which counteracts unwanted yellow and warm tones while delivering a burst of moisture. This nourishing final step seals the deal-leaving blonde hair cool as can be and ready for styling. Features: Nourishes and protects hair. Neutralizes unwanted yellow and warm tones in blonde hair. Instantly detangles hair. How to Use: Apply to hair washed with Color Balance Purple
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Joico Color Balance Purple Shampoo
Joico Color Balance Purple Shampoo Color Balance Purple neutralize brassy/yellow tones in blonde/gray hair. Platinum blondes and silver foxes, rejoice, your hair color regimen just went from high-maintenance to #instacool! Staying true to hue is now easier than ever JOICO's® glacial, yellow-mellowing duo is specially formulated to keep brassiness from deminishing blonde and gray hair's cool factor. With a perfect dose of tone-correcting purple pigments and color-protecting Multi-Specturm Defense
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Joico Color Butter 6 oz
Joico Color Butter 6 oz Joico Color Butter is a moisturizing and strengthening treatment with a refreshing level of hair color added for extra punch. Note that Color Butter is free from peroxide, ammonia, MEA and PPD Butter is good for you, especially when it comes to our Color Butters, the instant way to fight the fade and add hot shades. This super-nourishing treatment deposits bold pops of vibrant color on pre-lightened hair — perfect for when you want to bump up your blonde ( minus the commi
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Joico Color Infuse Red Conditioner 8.5 oz
Joico Color Infuse Red Conditioner 8.5 oz We say don't stop at red-enhancing shampoo- instead, go the distance and add this nourishing, ruby cocktail to your regimen. It brings out the deep, rich tones of luscious red locks, then moisturizes, protects, and defends those strands with all its might. Features: Nourishes and protects hair. Revives vibrancy of red hair. Paraben-free. Reduces breakage by more than 53%. How to Use: Apply to hair washed with Color Infuse Red Shampoo. Leave on for 1-3 mi
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Joico Color Intensity Eraser
Joico Color Intensity Eraser Erase with Ease. Pastels or brights? Unicorn or Pinwheel Techniques? Which hot new hair coloring trend will your clients jump on next? Thanks to Joico's Color Intensity Eraser color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, our brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair ready for it's next color transformation. To Use: 1. Mix with 20 Vo
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Joico Color Intensity Semi-Permanent Creme Color
Joico Color Intensity Semi-Permanent Creme Color Color Intensity - Love to Color on the Bright Side? Discover a dazzling spectrum of bold, brilliant color with Joico® Color Intensity - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity's intermixable formula can be applied straight from the tube, or mix and mingled to your heart's content for endless creative possibilities. Bonus benefit: no developer required! Me
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Joico Colorful Anti-Fade Conditioner
Joico Colorful Anti-Fade Conditioner Joico's Colorful Anti-Fade Conditioner protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results on a daily basis. With powerful color protection plus lightweight hydration, Colorful Anti-Fade Conditioner puts color-treated hair front and center. Benefits: Instantly detangles and nourishes color-treated hair Protects hair and reduces breakage by over 70%+. Color vibrancy lasts up to